Franciscan Health

CHI Franciscan Health
Growing a health system from 3 to 9 hospitals

Problem

CHI Franciscan Health (now Virginia Mason Franciscan Health) was growing fast—and needed a marketing partner to match that pace. They were looking for consistent, strategic branding and communications to introduce new hospitals, clinics, and services, while building patient trust across a broad and diverse region.

Solution

As the agency of record for CHI Franciscan Health for more than a decade, GA Creative developed hyper-local patient-centered campaigns and communications strategies. From brand campaigns to digital ads and fundraising support, we helped CHI Franciscan Health connect with communities, increase awareness, and drive demand for care.

Results

Grew from 3 to 9 hospitals and quadrupled revenue—from $1B to $4B
58% of virtual urgent care users were brand-new to the system
Reached 12M+ impressions and 2K+ sign-ups for Birth Center Campaign
Filled 6 months of Vascular Screening appointments in just 1 month of the campaign
Boosted service line engagement by up to 38% with brand campaign