Fulcrum Capital, a boutique wealth management firm in Seattle, came to GA Creative with a bold goal: to elevate their brand and refresh their digital presence. Fulcrum wanted a website that reflects their expertise in values-based investing while showcasing the personality of their team. The catch? Keep their existing logo while reimagining the site to better communicate their full range of services. They needed a digital presence as thoughtful and tailored as their investment approach.

We dug in—talking with Fulcrum’s team and surveying clients to understand what truly sets them apart. Then we simplified navigation, crafted messaging that highlights their expertise, and designed a site that feels both professional and personal. The result? A fast, mobile-friendly site with clean layouts, a vibrant color palette, and a clear message. Fulcrum’s digital presence now sets them up for long-term growth.