Harborstone Credit Union needed to reinvigorate its content marketing to build brand awareness geared towards prospective and current members in its 15-branch communities in the Puget Sound. They desired content that was authentic and inclusive, representing the organization’s values and support for the community while providing valuable tips and information related to the various services it offers.
GA Creative delivered an overarching strategy and quarterly editorial calendars along with copywriting and design bringing the organization’s personality to life to better connect with consumers and small businesses. The strategy worked to increase followers and engagement on social media and their website, along with above average email open rates for their industry.