Free Download: Market to patients like customers

Free Download: Market to patients like customers

Three marketing strategies for today’s retail-influenced healthcare landscape

Three marketing strategies for today’s retail-influenced healthcare landscape

Patients have new expectations for their healthcare experience—more than ever before, they are customers instead of just patients. That’s why it’s critical to evaluate your marketing and branding efforts to ensure that they work in today’s landscape instead of relying on what’s worked in the past.

In this guide, learn:

  • The importance of auditing your communications against your patient experience.
  • Why it’s critical to establish proper brand positioning.
  • How to communicate what matters to patient-customers right now.
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