Nippon Dynawave Packaging (NDP), a paperboard manufacturer since 1953, was expanding into a new market pulp product line. They needed a refreshed brand identity and website that honored their long-standing reputation while showcasing their new offering—and reinforcing their commitment to customer relationships and sustainability.

GA Creative conducted an internal survey to uncover key brand insights, analyzed competitors, and developed a strategic site map. Two creative directions were presented, with NDP choosing the “Built on” concept, emphasizing longevity, quality, sustainability, and people. Visually, the tree rings motif echoes those themes, representing both growth and deep roots.