Effective advertising themes and messaging

JTIwJTVCZmVhdHVyZWQtaW1nJTVE Effective advertising themes and messaging As a marketer, you know how important it is to create campaigns that have creative impact. But with so many possible concept directions to go in, it’s hard to know where to start and how to zero in on an effective creative strategy. In this article, we’ll demonstrate the step-by-step process of developing…

An effective recruitment advertising campaign rooted in real stories

JTIwJTVCZmVhdHVyZWQtaW1nJTVE An effective recruitment advertising campaign rooted in real stories Healthcare workers are in high demand, and as an employer that prioritizes diversity, equity, and inclusion (DEI), GA Creative client Providence has a unique story to tell in its recruitment advertising campaign. Providence believes that a diverse workforce strengthens their ability…

The art of transcreation and the role of culture-centered messaging in advertising

JTIwJTVCZmVhdHVyZWQtaW1nJTVE The art of transcreation and the role of culture-centered messaging in advertising When it comes to developing multi-language ad campaigns, it’s important to go beyond translation and invest in transcreation to ensure accuracy and cultural relevance. What is translation and why can it be problematic in advertising? Translation is when copy is…

Building brand awareness of Washington College Grant

JTIwJTVCZmVhdHVyZWQtaW1nJTVE Building widespread brand awareness of Washington College Grant Generous, updated grant available to many for free or reduced college, career training, and apprenticeships The Washington Student Achievement Council engaged GA Creative to build a brand identity and roll out a brand awareness campaign for its Washington College Grant program – a grant…