Digital experiences, low prices, and doing good are the top three marketing priorities right now

Oct 28, 2020 Digital experiences, low prices, and doing good are the top three marketing priorities right now Because of the COVID-19 pandemic, we work remotely, go to school online, and have happy hour via Zoom. It’s no wonder that the most recent edition of The CMO Survey, sponsored by Duke University, Deloitte LLP, and the American Marketing Association, says that “marketers report…

A primer on developing a lead generation strategy

Sep 18, 2020 A primer on developing a lead generation strategyDriving leads starts with a well-defined sales goal When it comes to reaching sales goals, a coordinated effort between sales, marketing, and operations is required. Here are 10 steps to launching a successful lead generation strategy for your organization. 1. Quantify your sales goals Many clients come to us because they have…

Sales enablement content: 7 things you need now

Aug 10, 2020 Sales enablement content: 7 things you need now Effective sales teams have the support of strong leadership, a solid database to call on, and customer-centric, value-driven content. Sales enablement materials are critical in helping your reps have productive conversations with prospective customers. Here are several examples: 1. Personas Data and insights from your ideal…

In praise of PPC: Five benefits of pay-per-click advertising

Jul 23, 2020 In praise of PPC: Five benefits of pay-per-click advertising Pay-per-click (PPC) is advertising that you pay for when someone clicks and are typically associated with search engines like Google, Yahoo, or Bing. PPC has been around since the ‘90s and had sometimes been discounted by modern marketers looking for the sizzle of social or other digital ads. But there are real…