The importance of employer branding

Dec 23, 2020 The importance of employer branding for companies large and small Besides being among the most notable brands in the world, what do Apple, Google and Microsoft have in common? They prioritize employer branding because they know it’s how to hire and retain exceptional talent—and ultimately reach consumers with an authentic, credible message of trust. But what is employer…

How to successfully manage creative projects and campaigns

Dec 8, 2020 How to successfully manage creative projects and campaigns5 critical success factors in creative project management At GA Creative, our role is to serve as an extension of your marketing team – helping you succeed in branding efforts, marketing and advertising campaigns, campaign management, and measurement. While we’re widely known for our outstanding creative solutions and…

Digital experiences, low prices, and doing good are the top three marketing priorities right now

Oct 28, 2020 Digital experiences, low prices, and doing good are the top three marketing priorities right now Because of the COVID-19 pandemic, we work remotely, go to school online, and have happy hour via Zoom. It’s no wonder that the most recent edition of The CMO Survey, sponsored by Duke University, Deloitte LLP, and the American Marketing Association, says that “marketers report…

In praise of PPC: Five benefits of pay-per-click advertising

Jul 23, 2020 In praise of PPC: Five benefits of pay-per-click advertising Pay-per-click (PPC) is advertising that you pay for when someone clicks and are typically associated with search engines like Google, Yahoo, or Bing. PPC has been around since the ‘90s and had sometimes been discounted by modern marketers looking for the sizzle of social or other digital ads. But there are real…