Recruiting during a pandemic: campaign strategies that work

Jul 10, 2020 Recruiting during a pandemic: campaign strategies that work SITUATION Recruitment marketing can be challenging. Even before COVID-19 struck, healthcare organizations across the country were competing for talent due to a shortage of healthcare workers; this was especially true for nurses. Then with early exposure to coronavirus, many healthcare workers had to be quarantined—a…

Creating a careers website for a new technology and engineering division of Providence

May 19, 2020 Creating a careers website for a new technology and engineering division of Providence Providence Global Center (PGC) is a newly launched technology and engineering division of Providence, the third-largest not-for-profit health system in the United States. Based in Hyderabad, India, PGC is responsible for enabling the technology that connects caregivers and patients to health…

10 practical tips for working at home

Apr 22, 2020 10 practical tips for working at home Many of us have been working remotely due to COVID-19 for a while now. Regardless of how long you’ve been enjoying a 10-foot commute, here are ten tips our team has assembled for working effectively at home. Update your email signature It may sound simple, but the email signature tends to be “set it and forget it.” If you haven’t already…

Are your buyer personas science or science fiction?

Mar 18, 2020 Are your buyer personas science or science fiction? Creating buyer personas is like painting pictures of your ideal customers. It’s worthwhile to invest time and effort into creating them in order to help you determine which of your existing customers fit—and which don’t—and to help you identify the best way to reach new prospects. Make personas seem real When creating buyer…