Recruiting during a pandemic: campaign strategies that work

Jul 10, 2020 Recruiting during a pandemic: campaign strategies that work SITUATION Recruitment marketing can be challenging. Even before COVID-19 struck, healthcare organizations across the country were competing for talent due to a shortage of healthcare workers; this was especially true for nurses. Then with early exposure to coronavirus, many healthcare workers had to be quarantined—a…

Create six pieces of content from one presentation

Jan 28, 2020 Create six pieces of content from one presentation Content marketing is an effective way to increase awareness about and engagement with your company, services, and products; drive clicks to your website and blog; capture new leads; and improve SEO so your company shows up higher in organic searches. There’s no time like the present to take a look at your existing content and…

Diving deep with OceanGate Foundation

Jan 14, 2020 Diving deep with OceanGate Foundation Founded in 2010, OceanGate Foundation is driven by the wonder and challenge of deep-sea exploration. It recently shifted its focus from educating youth about our oceans to fueling underwater discoveries around the world in the areas of history and archeology and marine sciences. With marine technology catalyzing marine exploration, it has…

Employee engagement is marketing’s job, too

Jan 6, 2020 Employee engagement is marketing’s job, too Three ways marketers can help HR keep employees engaged—and why they should According to Gallup, “A staggering 87 percent of employees worldwide are not engaged. Many companies are experiencing a crisis of engagement and aren’t aware of it.” Many marketers might see employee engagement as a human resources problem,…