If you’re a marketing director, chances are you’ve worked with an advertising agency—or are considering working with one. Maybe you’re looking to boost brand awareness, drive leads, or free up your team’s time to focus on other priorities. Whatever the reason, partnering with an advertising agency brings amazing returns—as long as you find the right one.

Let’s break down the advantages of hiring an advertising agency, what they bring to the table, and how to decide if it’s the right move for your business.

Why work with an advertising agency?

An advertising agency is like a trusty sidekick for your business. They help you tackle all things marketing—from explaining which ad channels you should consider, to shooting videos, to managing social media. Some agencies work as your outsourced marketing department, while others handle specific gaps in your in-house team.

So, what’s in it for you? Let’s dive into the top advantages.

Advantages of working with an advertising agency

• Expertise you can count on

Advertising agencies come packed with seasoned pros who know the ins and outs of marketing. They’ve already built a team, trained them, and worked on countless campaigns, which means you get immediate access to their expertise.

Need help with a tricky campaign? Want insights into what’s trending? Agencies have the tools, experience, and know-how to make your ads effective. For example, we were able to pull stats on social media platform usage for our client’s target audience.

• Save time and resources

Hiring an ad agency frees up your team’s time, so they can focus on what they do best. No more long hours spent figuring out new platforms or second-guessing strategies. Agencies streamline the process, helping you get results faster while saving your team from burnout.

• Better return on investment (ROI)

Hiring an agency is an investment, but it’s one that often pays off. Their job is to make your ad dollars work harder, bringing in more revenue and growing your business. For example, we were able to increase claim fulfillments for the Department of Revenue by 28% year over year early into the campaign.

• Fresh, creative ideas

Stuck in a rut? Advertising agencies can offer a fresh perspective on your brand and campaigns. They bring creativity and unique ideas to the table that might not cross your mind after working in the same space day after day.

• Stay on top of trends

Keeping up with advertising trends is practically a full-time job. Agencies make it their business to know what’s working, what’s new, and how to reach your audience in the most effective way.

• Build a stronger brand

An agency does more than just run ads. They can help you define and develop your brand voice, ensuring your messaging is consistent and engaging. With their help, you’ll attract the right target audience and build trust with them, building brand loyalty.

• ‍Gain valuable insights

Analytics, reporting, and optimization are all part of the package. Advertising agencies monitor your campaigns, figure out what’s working, and make adjustments to improve results over time. For example, we consistently run A/B creative tests and swap out the lower performers to continue to improve performance throughout the life of the campaign. 

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Potential drawbacks (and how to handle them)

While agencies offer a lot of perks, there are a couple of things to keep in mind:

• Cost: Agencies aren’t free, but a well-executed campaign can more than make up for the expense. Think of it as an investment in growth.
• Industry learning curve: If your business operates in a niche market, an agency might need time to get up to speed. Look for agencies with experience in your industry or ones that are eager to learn.

How to know if it’s time to hire an advertising agency

Still not sure if you need an agency? Here are some scenarios where it might make sense:

• No advertising in place: You’re starting from scratch and need a pro to help you launch.
• Overwhelmed marketing team: Your in-house team can’t keep up with growing demands.
• Specialized needs: You’re missing expertise in key areas, like podcast ads or TikTok campaigns.
• Stale results: Your current efforts aren’t delivering, and you need a fresh approach.

FAQs about hiring an advertising agency

What does an advertising agency do?

Advertising agencies help businesses create, run, and manage marketing campaigns. They can handle everything from strategy to execution, including branding, media plans, social media, and traditional and digital ads, including search, display, audio and video.

How much does it cost to hire an advertising agency?

Costs vary depending on the scope of work and agency size. It’s best to request a quote and compare it with your budget to see if the investment aligns with your goals.

Can an agency handle all my advertising needs?

Yes, many agencies offer full-service options, while others focus on specific areas. Look for an agency that matches your needs.

What makes GA Creative different?

At GA Creative, we’re all about collaboration, creativity, and results. We specialize in creating custom strategies that align with your goals, whether you need branding, digital marketing, or campaign management.

One major perk of working with GA Creative is gaining access to experienced, senior-level professionals. Our seasoned experts have seen it all—from building successful campaigns to navigating tough marketing challenges.

Unlike hiring in-house, where you may need to train new staff or rely on junior talent, we bring a team of leaders who hit the ground running. Our years of experience mean you get high-quality strategies and solutions right from the start.

With a senior-level team, you’ll have confidence that your campaigns are guided by people who know exactly what it takes to drive results.

What industries does GA Creative work with?

We work with a wide range of industries, from healthcare and government to financial and environmental organizations. Our team tailors solutions to your unique challenges and audience.

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