As marketers, we’re always looking ahead, tweaking our strategies and testing new ideas to generate the best results. Setting marketing resolutions can help turn that forward thinking into real momentum. What are your 2026 marketing resolutions? If you’re still shaping them, here’s some inspiration.

Embrace new technologies and AI

Keeping up with technology is a must for marketers. AI, automation, and emerging platforms are changing how we reach people and connect with audiences. The marketers who lean in early tend to win, so make it your goal to use these tools in your daily work, not just read about them.

Use AI-powered platforms to:

• Generate fresh content ideas and draft copy more efficiently.
• Analyze large datasets for hidden patterns and insights.
• Review website performance and identify SEO improvements.
• Automate social media post variations to test audience engagement.

Experiment with new content formats by:

• Launching a short-form video series on platforms like TikTok or YouTube Shorts.
• Starting a podcast to share industry expertise or thought leadership.
• Creating interactive quizzes and polls to boost engagement.
• Selecting one new format each quarter, studying best practices, and measuring its impact on brand awareness and lead generation.

Deepen customer engagement and personalization

Your customers are at your business’s core, so your marketing should reflect that. In 2026, focus on moving beyond broad messages to more personal, meaningful conversations to build strong relationships.

Map the customer journey:

• Understand the full experience, from first contact to post-conversion.
• Identify key touchpoints where you can improve or personalize the customer experience.
• Look for friction points and create moments of delight.
• Ask: Is the process seamless? Is the onboarding series helpful? Are you providing value after the action?

Scale personalization efforts:

• Go beyond adding first names to emails. Make each message relevant to the individual.
• Segment your audience by behavior, action history, or engagement level.
• Send targeted campaigns that address specific customer needs and interests.
• Recommend products or services tailored to each customer’s preferences.

Foster a culture of testing and collaboration

The best marketers are perpetual students, always learning to optimize campaigns. But sometimes, we’re focused on getting campaigns out the door on time and testing falls off the list. Encourage your team to test and learn as part of their routine.

Run A/B tests on emails, landing pages, ads, and calls-to-action. Even small tweaks can make a big difference over time. For example, try two different headlines for a blog post to see which one your audience responds to. Write down what you learn and share it so everyone knows what works, and encourage your team to do the same.

Increased collaboration will pay dividends all year, and a truly collaborative team is more motivated to do well. Break down silos to lead to better ideas and better results.

Strengthen collaboration by:

• Bringing together content, social media, email, and paid advertising specialists.
• Hosting regular team meetings to share insights and align goals.
• Using shared project management tools to improve visibility and communication, ensuring consistent messaging and coordinated campaigns.

Invest in professional development

People are at the heart of any company or organization, so investing in their growth can help your marketing strategy work smarter and harder. Support continuous learning by providing access to online courses, sending team members to industry conferences, or organizing regular internal workshops. Make sure team learning activities have clear goals and tie directly to your team’s current projects.

Regularly meet with your team to discuss their specific learning interests. Identify skills that support current business goals, then help each team member select relevant learning opportunities. Encourage a culture of learning and skill development to help your team stay agile and innovative.

Turning resolutions into reality

It’s easy to set resolutions, but real change comes from following through. To keep your goals on track after January, break them into smaller, doable steps. Give each task an owner and set quarterly goals to track your progress.

And if your 2026 goals include bringing in outside expertise, we’d love to talk about how GA Creative can seamlessly supplement what your rockstar team is doing to get you to your goals faster.

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