Providence’s recruitment advertising campaigns were driving a high number of website visitors, but the team recognized that’s just the first step in the conversion funnel. Needing to convert visitors into applicants, they turned to GA Creative for a blog program that would improve search engine visibility and deepen prospective applicants’ understanding of the employer brand, ultimately improving the overall hiring process.
Using inbound recruiting and SEO best practices, we built a robust content library.
- Benefits spotlights showcase education, wellbeing, and mental health perks.
- Job spotlights provide clarity on role expectations.
- Caregiver stories highlight real employees and communicate culture.
- Location features give candidates a sense of place and community.
