With thousands of people in its database of prospective job candidates, Providence Swedish needed a way to keep them engaged and motivated to apply for open roles. Studies show that nurture emails see up to 10x the response rate of cold outreach. To move people from interest to action, Providence Swedish needed a consistent communication strategy that paired a monthly blog with a monthly newsletter.

GA Creative brought the strategy to life by producing career-focused blog content and caregiver stories—authentic voices straight from the front lines. We then repurposed this content for monthly newsletters tailored to Talent Network members. Each issue blended practical job resources with inspiring testimonials, keeping Providence Swedish top of mind and turning passive subscribers into an engaged pipeline of future applicants.