Three ways to use social media for B2B lead generation

Sep 27, 2019 Three ways to use social media for B2B lead generation Social media can be just as effective for B2B lead generation as it is for sharing photos of your kids with Grandma. With your buyer personas in place, here are three ways to use social media to turn strangers into visitors into leads into customers into promoters. 1. Attract with gated content One of the most important…

How to create a social media style guide

Jul 17, 2019 How to create a social media style guide Social media is a cost-effective way to get the word out about your brand, engage with your fanbase, and attract new potential customers. But just like any media campaign, a social media campaign should be grounded in strategy and guided by a style guide. Here’s how to develop or refine your social media style guide. Clearly explain goals…

How a social media expert generates leads, tracks ROI and gets spectacular results

Mar 16, 2018 How a social media expert generates leads, tracks ROI and gets spectacular results   An interview with GA Creative’s social media maven Molly Musler: For nearly 20 years, Molly has developed high-caliber content strategies for major brands – and pairing just-the-right social with other campaign elements is her specialty. According to 4C’s Four Predictions for 2018, this…

The importance of employer branding

Dec 23, 2020 The importance of employer branding for companies large and small Besides being among the most notable brands in the world, what do Apple, Google and Microsoft have in common? They prioritize employer branding because they know it’s how to hire and retain exceptional talent—and ultimately reach consumers with an authentic, credible message of trust. But what is employer…