The Washington State Department of Health needed to raise awareness about the importance of flu vaccination to encourage more residents—especially underserved and high-risk communities—to get their flu shots. The campaign needed to reach diverse audiences across the state with clear, persuasive messaging.

GA Creative developed a statewide campaign with research-informed targeting and bilingual assets. Media placements included digital display ads, video, Pandora radio, posters, and a dedicated landing page—all tailored to effectively reach teens, pregnant women, older adults, and Spanish-speaking residents.