What does innovation look like? Branding a global organization
Innovation Outreach is a decade-old member organization made up of dozens of global Fortune 500 companies who take a cross-industry approach to catalyzing cutting-edge technological innovations. The group comes together twice a year at innovation summits to discuss new ideas and digitally transform the way business is done. With ambitious plans to increase the collective’s value and give more back to members, Innovation Outreach sought our help to create a more contemporary brand for this brain trust, including messaging and positioning, a logo, and a website featuring public-facing pages as well as pages accessible only to members.
How we launched a new brand and website—in just 4 months! In a kick-off meeting, we completed the Creative Brief, looking at different websites for inspiration and creating the site map for the public and private pages of the website.
We presented three creative directions to choose from—in the form of logo, color palette, and web page—all mapping back to the Creative Brief. Think you know which direction the client went with? Click here to see the final brand in action >
After a couple rounds of creative refinements, it was time to turn it over to our friends, and development partners, Smooth Fusion, who approach every development challenge with a can-do attitude. The parallaxing technique used on the website turned out just the way we envisioned it, with the background images moving on the screen more slowly than foreground images to creates an illusion of depth in a 2D scene.
Innovation Outreach is an amazing team of professionals who tackle the toughest technical problems both in the cloud and on the edge. Our team is delighted to see their brand come to life and excited to continue helping Innovation Outreach deliver more engaging experiences and opportunities for members to connect, share ideas, and innovate.