Zemax, a software company specializing in optical product design, sought to elevate its brand and generate leads among a niche audience of highly educated optical engineers and engineering leadership. The existing brand and website needed an overhaul to better support lead generation and reflect the company’s position as a global leader.

GA Creative spearheaded a brand transformation and implemented a top-to-bottom marketing strategy. This involved designing a new world-class website optimized for lead capture, and centered around valuable technical content including customer stories, e-guides, and product demonstration videos.