AutonomouStuff provides solutions that enable autonomous vehicle development for customers worldwide. The team turned to GA Creative for a suite of collateral to support their marketing efforts. The goal was to create a contemporary, sophisticated look within the existing brand parameters and an easy-to-read layout that makes an impact.

Naming your autonomous product, service, or company is challenging, and choosing a name that conveys trust is even more so. But customer perception starts with the introduction, so it’s important to take the time to consider the following.

You may not immediately think “optics” when considering autonomous vehicles, but optical technologies such as lasers, lidar, and omnidirectional camera systems are the backbone of autonomy. These technologies enable a driverless vehicle to maneuver the roads, warn against collisions, detect objects in blind spots, and see things that even the human eye cannot. GA Creative client Zemax offers a software suite that enables companies designing optics for the driverless space to get to market quickly.

Autonomous cars and solutions top headlines by the hour: To say the industry is hot is an understatement. If you work in the self-driving space, you don’t have a lot of time to peruse TED.com for the most relevant TED talks. That’s why we’ve done it for you: Here are five TED Talks relevant to those creating and marketing products or services in the autonomous space.