Digital experiences are just one of three priorities for marketers right now: Consumers are also looking for lower prices and companies that are perceived as doing good.

When it comes to reaching sales goals, a coordinated effort between sales, marketing, and operations is required. Here are 10 steps to launching a successful lead generation strategy for your organization.

Effective sales teams have the support of strong leadership, a solid database to call on, and customer-centric, value-driven content. Sales enablement materials are critical in helping your reps have productive conversations with prospective customers.

Even though many of us receive hundreds of emails a day competing for our attention, email remains one of the most effective and highest ROI marketing tactics. It’s a cost-effective means to communicate with your customers and promote your products and services to achieve your business goals.