From imaginative storytelling to strategic execution, we believe the best healthcare marketing puts people at the center—and this year’s Aster Awards proved it. We’re ecstatic to announce that several of our recent collaborations with Providence have been honored at the 2025 Aster Awards, one of the nation’s most prestigious stages for healthcare marketing achievement.

These recognitions aren’t just trophies for the shelf—they represent the creativity, vision, and partnership that fuel campaigns that both inform and truly connect.

Here’s what took home awards:

‍Gold – Talent Network Email Series
A welcoming, insight-driven email series created to introduce healthcare professionals to the benefits of joining Providence’s teams in smaller communities. Purpose-built to convert, but written to inspire—a winning combination.

Silver – Caregiver Portrait Photo Library
A collection of authentic, emotional photography capturing the heart of Providence’s mission: real people, real care. Now a cornerstone for recruitment campaigns system-wide, these images shine a spotlight on the humanity behind the mission.

Silver – Residency Swedish Display Ad
Small space, big impact. This digital ad spoke directly to nursing students, combining a warm invitation with empowering language that stands out in a crowded field.

Silver – DEI Display Ads
Inclusive by design, this digital campaign champions diversity, equity, and inclusion—welcoming candidates from all backgrounds to see themselves at Providence. Because when everyone is seen, everyone wins.

Bronze – Diagnostic Imaging Emailer
Part of a campaign to reach diagnostic imaging professionals, this emailer reached diagnostic imaging professionals with a compelling story about purpose, growth, and the real-world impact of their work.

These projects highlight our shared commitment to thoughtful, effective storytelling in healthcare. We’re grateful to collaborate with partners like Providence on campaigns that help attract and celebrate dedicated caregivers.

While awards are exciting, the real achievement is supporting people as they pursue meaningful work in healthcare.

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