What is social marketing?

What is social marketing? Social marketing uses the tools and strategies of traditional marketing to change behavior not just for the benefit of the individual, but for society as a whole. A social marketing campaign uses many of same techniques used in selling a product, only in this case, the product being sold is an idea. The key distinction between social and commercial marketing is this:…

Three ways to use social media for B2B lead generation

Three ways to use social media for B2B lead generation Social media can be just as effective for B2B lead generation as it is for sharing photos of your kids with Grandma. With your buyer personas in place, here are three ways to use social media to turn strangers into visitors into leads into customers into promoters. 1. Attract with gated content One of the most important tools for using social…

How to create a social media style guide

How to create a social media style guide Social media is a cost-effective way to get the word out about your brand, engage with your fanbase, and attract new potential customers. But just like any media campaign, a social media campaign should be grounded in strategy and guided by a style guide. Here’s how to develop or refine your social media style guide. Clearly explain goals and objectives…

How a social media expert generates leads, tracks ROI and gets spectacular results

Mar 16, 2018 How a social media expert generates leads, tracks ROI and gets spectacular results   An interview with GA Creative’s social media maven Molly Musler: For nearly 20 years, Molly has developed high-caliber content strategies for major brands – and pairing just-the-right social with other campaign elements is her specialty. According to 4C’s Four Predictions for 2018, this…